Is Twitch the most overlooked platform for marketers? What can be learned for this year’s political advertising tactics? In this week’s episode of Talking Memes, Oliver and Cathal weigh in and offer insights around the role of UGC in a social strategy and the basics we need to revisit in 2021.
Social is always evolving, which often forces marketers to change strategies quicker than they’re used to on other channels. But with drastic updates taking place constantly, how can brands operate at the forefront of what's possible on social media and online? Each week join Social Chain’s Oliver Yonchev (Managing Director) and Cathal Berregan (Creative Director) for Talking Memes, which takes a deeper look at the changes and features you need to know about while offering social-first recommendations to adopt instantly. From emerging trends to algorithmic learnings, Oliver and Cathal will also be sharing crucial advice to help you navigate the ever-changing landscape and react instinctively. Expect case studies, actionable insights and a look at some of Oliver and Cathal’s favourite campaigns, with analysis into what makes specific activations successful.