SMW+ launches at a prescient moment in our industry where everything seems to have been turned upside down. Marketers are looking for leadership and direction and SMW+ will serve as a compass that will help us navigate through this moment and provide an essential place to engage and connect.
SMW+ is a live and on-demand video streaming service for marketers who want to become smarter, better informed and more connected with programs led by some of the worlds greatest thought leaders, innovators, and marketing practitioners.
Members will have access to a library of on-demand streaming content, organized by what’s new, what’s popular, and by categories which can be filtered to create a customized experience. The SMW+ recommendation engine will also serve members content based on the sessions they have participated in previously.
“Our mission is to empower marketers to become the best versions of themselves, and SMW+ will be a powerful vehicle for us to fullfil this. We’re living in an exceptional moment in our history and if we want to fulfill our obligation as marketers and drive business and social impact, we need to reinvent ourselves, our industry and our role, and impact in the world. SMW+ will provide marketers with the understanding and tools to reinvent themselves and drive change for their businesses.” Toby Daniels, Founder and Executive Director of Social Media Week