Brand Purpose is emerging as a major focal point in marketing and with good reason, but not all of the tools and practices we’ve historically relied on for quality advertising content translate well. To kick off this series, we explore the difference between storytelling and “story-doing” with examples of purpose-driven programs that have not just provoked audiences, but have also helped communities, and have built loyal followings for brands in the process. In this episode, Will Cady is joined by Farhoud Meybodi, co-founder and Head of Creative for Wayfarer Entertainment.
Will Cady is Head of Creative Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Drawing on his experience connecting brands with the right audience, in the right way, Will’s interview series for SMW+ urges marketers to Remember The Human through an exploration of the role empathy plays in creative strategy. During a time when niche communities have become the most influential, even sophisticated data models are struggling to predict what dictates and defines culture. This series will explore the human elements of community that turn passions into purpose and moments into movements.