In this episode, Neil and special guests Graham Villers-Tuthill, Marketing & Innovation Director for East African Breweries Limited (part of Diageo PLC), and Olawale Adetula, Center of Digital & Media Excellence Lead, Africa at Diageo, discuss the reality of marketing in emerging markets, what’s it’s really like to build brands and businesses outside markets such as the USA, the UK and Europe and whether we have got it all wrong, or not.
We live our lives assuming understanding of people and our world. The same is true for marketing. But most of these assumptions are probably wrong, and marketing science and expertise explains why. This series challenges our existing knowledge and considers the implications and opportunities of realising that it’s probably wrong.