Throughout this series, Reddit’s Head of Creative Strategy Will Cady has examined what purpose means to different brands and organizations. From world changing ambitions to shifts in perception, “Remember the Human” has explored why purpose has emerged as the defining strategy for marketers in the New Normal. Because whatever way you look at it, it is clear that what was once a buzzword is now a necessity for brands navigating a fractured social and economic climate ushered by the pandemic, social justice issues and one of the most decisive elections of recent times.
In the final episode of the series, Will explores the challenges and opportunities that come with more values-driven consumers, the increased expectations of brands to be “human” and the small steps we can all take to lead with purpose.
Will Cady is Head of Creative Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Drawing on his experience connecting brands with the right audience, in the right way, Will’s interview series for SMW+ urges marketers to Remember The Human through an exploration of the role empathy plays in creative strategy. During a time when niche communities have become the most influential, even sophisticated data models are struggling to predict what dictates and defines culture. This series will explore the human elements of community that turn passions into purpose and moments into movements.