What is a cookie and why is everyone talking about them? How have they’ve helped improve personalization, ad targeting and reporting in our marketing efforts? In the fifth episode of Future State, Mathew addresses these questions and offers his predictions as to why walled gardens will gain in value and what we’ll do once Google completely stops using third-party cookies come 2022. Tune in and learn: - How platforms are finding new ways to target while providing privacy to consumer - How marketers will handle reporting in a post-cookie world - How to gain more first-party data by being transparent and allowing consumers a sense of ownership and control
In this six-part series, Salesforces’ Marketing Futurist Mathew Sweezey will explore a wide range of topics including the Post-COVID consumer, the cookieless future, and why he believes all marketers will become AI reliant by 2025. A mix of data, story, and predictions will empower you to see around the next corner and future-proof your marketing plan.