On this episode Oliver Yonchev, Social Chain US Managing Director and Cathal Berragan, Creative Director, tackle the industry pioneers in both Gaming & TikTok Marketing. Tune in to learn how the community management of Fall Guys is setting the bar in the industry and how Burburey are capitalising on the latest gaming trends. With the recent news of TikToks Oracle acquisition, we cover how to take advantage of the platform's unique algorithm to benefit your brand today.
Social is always evolving, which often forces marketers to change strategies quicker than they’re used to on other channels. But with drastic updates taking place constantly, how can brands operate at the forefront of what's possible on social media and online? Each week join Social Chain’s Oliver Yonchev (Managing Director) and Cathal Berregan (Creative Director) for Talking Memes, which takes a deeper look at the changes and features you need to know about while offering social-first recommendations to adopt instantly. From emerging trends to algorithmic learnings, Oliver and Cathal will also be sharing crucial advice to help you navigate the ever-changing landscape and react instinctively. Expect case studies, actionable insights and a look at some of Oliver and Cathal’s favourite campaigns, with analysis into what makes specific activations successful.