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Social Ads

Write Better

  • Aug 11, 2020
  • 3:00 pm ET
  • 15 min
  • Airs bi-weekly
  • Episode # 1
Episode #1 Overview

Social media faces a new level of maturity -- every platform has become more specialized than ever before. In the first episode of Write Better, Joe shares his hot take and best tips for how to write effective social ads.

Tune in and learn:
- How to write with clear CTAs
- How to develop a sense of urgency around your content and why this works well on Twitter
- How to customize your campaigns for each platform

Write Better Overview

Everyone wants to write better. Even if “writer” doesn’t appear in your job title, being able to craft a Tweet people reply to, structure an email folks open, or write a blog everyone reads is an invaluable professional skill. Throughout this series, Joe Wadlington, Global Creative Lead on Twitter's business team, will walk through a different type of short form writing. He'll share the tricks he's learned along the way in his 10 years of writing including when to follow grammar rules and when to break them. You’ll also hear the hot takes on word choice, structure, and emoji usage that he's learned from his campaigns that reach millions of people. Tune in every other Tuesday and learn how to: - Write email subject lines - Gracefully connect to a cultural moment on social - Build CTAs and name website buttons - Find (or refine) your brand’s voice - Run an effective critique session - Write a blog article

Joe Wadlington


Joe Wadlington

Global Creative Lead, Twitter

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