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Sneakerheads!

C3: Culture, Consumption, Communities

  • Aug 4, 2020
  • 3:00 pm ET
  • 45 min
  • Airs one-time
  • Episode #1
Episode #1 Overview

To kick off the series, Marcus and his co-host Olivia Roth, Supervisor of Integrated Strategy, Campbell Ewald, dive deep into sneakerhead culture of consumption alongside Afrikan Caesar, Writer & Reviewer, Sneaker Bar Detroit. Tune in and learn: - The nuances between sneakerheads, collectors, and hype beasts - Why cultural proximity is so integral for marketers looking to cater to sneakerheads - How each sneakerhead plays a key role within the larger community in deciding what is legitimate vs. not as opposed to the name of a brand alone



C3: Culture, Consumption, Communities Overview

C3 is a web-series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption—sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a member of the community. Together, we will dive into the cultural characteristics that govern the collective and informs their shared consumption activity.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Olivia Roth

Guest

Olivia Roth

Supervisor of Integrated Strategy, Campbell Ewald

Afrikan Caesar

Guest

Afrikan Caesar

Writer & Reviewer, Sneaker Bar Detroit

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