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Secrets to Cracking Twitter

Today I Learned

  • Aug 13, 2020
  • 12:00 pm ET
  • 40 min
  • Airs weekly
  • Episode # 2
Episode #2 Overview

Ever wonder who's behind your favorite brands on Twitter? This week, Katie welcomes Morning Brew's Toby Howell, who is the creative mind behind the Brew's hilarious-and-yet-also-incredibly-informative Twitter account. Katie and Toby will discuss recent content from Morning Brew and what all marketers can learn from his approach. If you ever wanted to know the secrets to cracking Twitter virality, don't miss this very special episode of TIL.

Tune in to learn:
- How to define your style guide with consistency
- How to use memes and other visual communications to align your brand with timely cultural conversations
- How to participate in conversations with key accounts and public figures in a way that kicks up your brand personality while still maintaining authenticity

Today I Learned Overview

Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.

Katie Perry


Katie Perry

VP of Marketing,

Toby Howell


Toby Howell

Writer, Morning Brew

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