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Navigating in #BlackLivesMatter

Branding During the Age of Black Lives Matter

  • Sep 15, 2020
  • 3:00 pm ET
  • 30 min
  • Airs weekly
  • Episode #1
Episode #1 Overview

No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series, hosted by Selena Hill, award-winning multimedia journalist, media personality, and Digital Editor at Black Enterprise Magazine, will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. In the first episode, Selena sits down with Detavio Samuels, COO and Co-Head of Revolt TV. Prior to his current role, he established as a marketing, adverting and corporate leader in roles with Interactive One, Globe Hue and Johnson and Johnson. Tune in and learn: - How brands can use BLM, COVID and the upcoming election to as critical moments to take a stand on important issues 
- How to balance the sensitivity of fueling the BLM movement while interweaving different types of content into your marketing mix - How to utilize social listening, the advice of experts, and purposeful strategy to make informed decisions around the movement



Branding During the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Detavio Samuels

Guest

Detavio Samuels

Chief Operating Officer, REVOLT Media & TV

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