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Marketing Emails

Write Better

  • Sep 15, 2020
  • 1:30 pm ET
  • 30 min
  • Airs bi-weekly
  • Episode # 2
Episode #2 Overview

You might be wondering if email is still a worthwhile marketing strategy. Well, it is. In this episode of Write Better, Joe will share why he thinks despite not being the "chicest" or most creative way to get in touch with your audience, emails are still one of the most effective options.

In fact, email generates $38 for every $1 spent, which translates into a whopping 3,800% ROI. The U.S. spent over 350 million dollars on email advertising in 2019 alone and this is likely to increase as the number of daily email users is expected to climb to 4.3 billion by 2023.

Tune in and learn:
- How to leverage your own inbox and other newsletters for email inspiration
- How to write effective subject lines that get to the point and earn attention
- How to establish trust with your readers through your email body copy

Write Better Overview

Everyone wants to write better. Even if “writer” doesn’t appear in your job title, being able to craft a Tweet people reply to, structure an email folks open, or write a blog everyone reads is an invaluable professional skill. Throughout this series, Joe Wadlington, Global Creative Lead on Twitter's business team, will walk through a different type of short form writing. He'll share the tricks he's learned along the way in his 10 years of writing including when to follow grammar rules and when to break them. You’ll also hear the hot takes on word choice, structure, and emoji usage that he's learned from his campaigns that reach millions of people. Tune in every other Tuesday and learn how to: - Write email subject lines - Gracefully connect to a cultural moment on social - Build CTAs and name website buttons - Find (or refine) your brand’s voice - Run an effective critique session - Write a blog article

Joe Wadlington


Joe Wadlington

Global Creative Lead, Twitter

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