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How LEGO Grew Its Social Presence to Over 100M


  • Aug 11, 2020
  • 2:00 pm ET
  • 40 min
  • Airs weekly
  • Episode # 2
Episode #2 Overview

On this episode we're joined by James Gregson, who is the Head of LEGO Social Studio leveraging over a decade of senior leadership experience in social media and digital marketing. In his current role he leads a diverse team of content strategists, creative designers, producers, and video editors. During the conversation James will share his best practices for cross-platform campaigns, how to craft organic and hyper-relevant content strategies, finding a balance between data and creativity, and more.

Tune in and learn:
- Why conscious and authentic messaging is table stakes and how your brand can start to prioritize this
- How to understand your audience at its core and lean into them to elevate and strengthen the perception of your brand
- How to tap into data but also use it as a mechanism to inform creativity

Breakthrough Overview

Breakthrough with Toby Daniels, Founder and Executive Director of Social Media Week, will broadcast live every Tuesday to spotlight breakthrough brands, products and services, the leaders behind them and the stories of creativity, innovation and application that led up to these moments.

Toby Daniels


Toby Daniels

Founder & Executive Director, Social Media Week

James Gregson


James Gregson

Head of Social Media Studio, LEGO

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