Episode #2 Overview

On this weeks episode of Talking Memes, Oliver Yonchev, Social Chain US Managing Director and Cathal Berragan, Creative Director, dive deep into Influencer Marketing. The episode provides in depth analysis and practical tips including: - Why influencer marketing lends itself to lazy creative - Key components of an effective influencer marketing strategy - How to spot and avoid fraudulent results when activating with influencers - The future of influencer marketing: How influencer's are becoming part of the production process for brands

Talking Memes Overview

Social is always evolving, which often forces marketers to change strategies quicker than they’re used to on other channels. But with drastic updates taking place constantly, how can brands operate at the forefront of what's possible on social media and online? Each week join Social Chain’s Oliver Yonchev (Managing Director) and Cathal Berregan (Creative Director) for Talking Memes, which takes a deeper look at the changes and features you need to know about while offering social-first recommendations to adopt instantly. From emerging trends to algorithmic learnings, Oliver and Cathal will also be sharing crucial advice to help you navigate the ever-changing landscape and react instinctively. Expect case studies, actionable insights and a look at some of Oliver and Cathal’s favourite campaigns, with analysis into what makes specific activations successful.