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How to Run a Human-centric Company

Touch Your Consumers

  • Nov 10, 2020
  • 11:00 am ET
  • 15 min
  • Airs weekly
  • Episode # 1
Episode #1 Overview

From operational functions to knowing your consumer, we debunk the “we are being human-centric” to show all the ways you are still being brand-centric, and how to pivot to better practice empathy in your business.



Touch Your Consumers Overview

C’mon, it’s 2020 -- not “like that.” In this 4-part series GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy. Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy. The series will cover: brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding, brand leaders who are doing it well and more!

Holland Martini

Host

Holland Martini

Chief Insights Officer, GOODQUES



Maria Vorovich

Guest

Maria Vorovich

Chief Strategy Officer, GOODQUES

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