Episode #1 Overview

From operational functions to knowing your consumer, we debunk the “we are being human-centric” to show all the ways you are still being brand-centric, and how to pivot to better practice empathy in your business.

Touch Your Consumers Overview

C’mon, it’s 2020 -- not “like that.” In this 4-part series GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy. Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy. The series will cover: brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding, brand leaders who are doing it well and more!