On the last episode of TIL, Katie sat down with the Brand Manager for Aviation Gin. While marketing Ryan Reynolds' popular spirits brand has its own unique challenges, most of us are telling stories about brands with far more complicated products, not to mention way less star power at our disposal. So, for this week's episode, we're talking to Brittany Slattery, SVP of Marketing and Communications for OpenAP, a marketing technology company that is modernizing how brands approach TV. Brittany is a former journalist turned marketing pro and has led communication strategies for brands like Huge, SapientRazorfish and more.
Tune in to learn:
-How to find balance between what’s unique about your brand or product,with what customers actually care about
-How thinking like a journalist can benefit your marketing approach and creative
-How to evolve your brand story while still retaining what’s core to your brand’s history and/or mission
Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Public.com. Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.