As a human-centered design thinker, how do you distill research to uncover rich insights? For Paulette Bluhm-Sauriol, who leverages experience from PepsiCo’s Hive incubator, it boils down to being scrappy.
On the sixth episode of the Business of Empathy we dive deep in to ways we can reimagine the insights-gathering process in a remote world, the benefits and obstacles this new environment presents, and how we can best navigate them.
Tune in and learn:
- How to ensure actionable, human-driven insights always driving your work
- How to grapple with the complex nuances of the people problem your brand is solving for
- Why human connection is instrumental is staying ahead of ever-changing trends and behaviors accelerated by COVID-19
The Business of Empathy a series that was produced in partnership with Facebook. The series explores how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, PepsiCo, Microsoft, and more, will serve as a framework to help us understand each other more meaningfully and highlight the opportunities we have to use empathy as a vehicle for innovation, education, and connection.