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On the second episode of Beats, Bytes and Brands Jesse sits down with Anthony Demby, CEO of HumbleRiot, to talk his perspective on the importance of brands having a music strategy and how he works artists to help position brands at the center of culture. Before his conversation with Ant, Jesse catches up with Bonin to get his take on why a music strategy is a brands best weapon in the fight for relevance in culture today.
Hosted by Jesse Kirshbaum, Beats, Bytes and Brands, presented by Triller, is a show about the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed and shared and how brands will need a music strategy to ensure they keep pace with culture.
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