Episode #1 Overview

Kicking off the series, in this episode Mario unpacks a hot topic for many marketers and brands: how to turn creators into ambassadors and build a sustainable program around these important relationships. By 2022, the influencer market will be worth up to $15 billion -- so what are you waiting for? The time is now to develop your plans and capitalize on these collaborations. Tune in and learn: - The key benefits in partnering with influencers - How to find the right talent and co-create a long standing ambassador program with your partners - How to define your goals and report on the most important metrics and KPIs

The Marketing Minute Overview