This week on TIL, we're closing out the summer in a BIG WAY with Adrian Molina, Senior Brand Manager for Aviation Gin (recently acquired by Diageo) and one of Adweek's 2020 Young Influentials. In this episode, Katie will sit down with Adrian to learn about how the cheeky brand persona for Aviation Gin was born and how he and his team bring it to life in social media. Through the conversion, they'll explore how to approach creating an authentic and compelling personality for your brand that creates a deeper, more human connection with your customers. Tune in and learn: - How to match the right persona with your brand and audience - How to turn followers into customers and fans - How and when to collaborate or even start a friendly beef with other personalities and brands to drive engagement
Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Public.com. Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.