In this episode, Getty Images’ Creative Insights experts will help lay the groundwork for the series, outlining the research behind realness, and what inclusivity and empathy looks like in visuals. They will also discuss the juxtaposition of Instagram “aspirational” realness with true authentic representation, and touch on race/ethnicity and other categories of realness.
We live in an increasingly visual world, which means selecting the perfect images, videos, or illustrations can mean the difference between connecting with your audience or simply being overlooked. In an effort to guide brands and marketers on how to use imagery to their advantage, Getty Images’ Creative Insights team launched its landmark Visual GPS report earlier this year, which examines the driving forces that influence consumer engagement and purchasing behavior across geographies, generations, gender and employment. In this series, Kirstin Benson, Global Vice President of Entertainment at Getty Images, will facilitate in-depth Q&A discussions with various guests, including Gettys’ Heads of Creative Insights, Dr. Rebecca Swift and Tristen Norman. Kirstin will lead discussions on key findings from the Visual GPS report, and most importantly how those findings should be used in practice when selecting imagery to drive meaningful business results. The first season will focus on “Realness” and the episodes will cover everything from women in sports to body positivity and inclusive beauty.