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A Lesson in Disruption

The Mad Marketer

  • Dec 3, 2020
  • 3:00 pm ET
  • 30 min
  • Airs bi-weekly
  • Episode # 3
Episode #3 Overview

In the third episode, Fernando Machado, the CMO of Burger King and Gabriel Schmitt, CCO of FCB NY join Raashi to discuss what it means to create disruptive work, from the briefing process down to creative execution.



The Mad Marketer Overview

Google’s Raashi Rosenberger started her career as a scientific researcher, with a passion for data and storytelling. For each session, she will be joined by a featured guest in the marketing world to break down how and why they make the decisions that they do, and discuss why the process actually matters.

Raashi Rosenberger

Host

Raashi Rosenberger

Global Brand Marketing, Consumer Apps, Google



Fernando Machado

Guest

Fernando Machado

Global Chief Marketing Officer, Burger King

Gabriel Schmitt

Guest

Gabriel Schmitt

Chief Creative Officer, FCB New York

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