Episode #2 Overview

In the first episode of Touch Your Consumers, Holland and Maria discussed what it means to be a consumer-centric organization. This week, they’re applying this methodology to dive deep into what it really means to know consumers empathetically and why most brands make the mistake of looking at their target audiences through too narrow of a lens.

Touch Your Consumers Overview

C’mon, it’s 2020 -- not “like that.” In this 4-part series GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy. Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy. The series will cover: brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding, brand leaders who are doing it well and more!