On the first episode of Media Genius, Randa is joined by Sarah Kiefer, Global Director, Partner Solutions, Spotify to discuss the company's second annual edition of their "Culture Next Report," helping brands understand the trends defining Gen Z and Millennials in the audio space.
Tune in and learn:
- How to go beyond thinking about targeting in terms of demos or dayparts and think about identifies and niche interests
- How to identify micro-genres and use them to engage audiences in an authentic way
- How listening behavior has evolved since the outbreak of COVID-19 and what the future holds for audio
Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, Head of Brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural signals, adapt to survive media disruption and navigate what’s next.