In the third episode of Touch Your Consumers, Holland and Maria are joined by Eunice Kim, Founder of HiVi. HiVi's mission is to help navigate cannabis users in a wellness journey whether related to anxiety, better sleep, easing chronic panic, and more. During the conversation Eunice shares her approach for leading with empathy and the type of data that she employs to make informed, people-first decisions.
C’mon, it’s 2020 -- not “like that.” In this 4-part series GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy. Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy. The series will cover: brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding, brand leaders who are doing it well and more!