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Using Science to Build Better Creative

The Mad Marketer

  • Aug 19, 2020
  • 1:00 pm ET
  • 10 min
  • Airs bi-weekly
  • Episode # 1
Episode #1 Overview

On the first episode of the Mad Marketer, Raashi introduces us to the three distinct neuroscience elements that feed our love of stories: creating a spotlight, allowing for mirroring, and incentivizing action via reward mechanisms. She also explains how cognitive load theory can be applied to avoid overbearing our audiences’ working memory.



The Mad Marketer Overview

Google’s Raashi Rosenberger started her career as a scientific researcher, with a passion for data and storytelling. For each session, she will be joined by a featured guest in the marketing world to break down how and why they make the decisions that they do, and discuss why the process actually matters.

Raashi Rosenberger

Host

Raashi Rosenberger

Global Brand Marketing, Consumer Apps, Google



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