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Community-Building in the Age of Distraction

Today I Learned

  • Oct 8, 2020
  • 12:00 pm ET
  • 35 min
  • Airs weekly
  • Episode # 8
Episode #8 Overview

This week on TIL, Katie welcomes Adam Ilenich, Global Community Manager at Twitter to discuss best practices for building an engaged community during a time when brands are competing with a relentless news cycle. Adam runs Twitter's @TwitterMarketing online community, which is a staple in the popular subcommunity #MarketingTwitter. In this talk, we'll learn how Adam engages a community of marketers within the Twitter platform and glean tips and tricks for turning followers into active participants in your brand's ongoing conversation.

Today I Learned Overview

Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.

Katie Perry


Katie Perry

VP of Marketing,

Adam Ilenich


Adam Ilenich

Global Community Manager, Twitter

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