What are the biggest opportunities and concerns particularly along the themes of privacy and consumer trust? Nine out of ten marketers have adapted their creative strategies in response to COVID-19 -- where does this mean for the future of marketing creative?
On this week's episode of Unfiltered, a SMW+ Original, Toby is joined by David Levin, Creative Director of That Lot, Nathalie Nahai, Best-selling author of "Webs of Influence,” and host of The Hive Podcast. and Marcus Foley, Co-Founder of Tommy.
During the conversation the group delves into consumer privacy and trust in the digital age, the future of marketing creative, and much more.
Tune in and learn:
- How to address the role of attention and persuasion as a marketer
- How we can maintain ethical use of technology to influence the decisions of today's consumers
- How to best approach your creative strategies during uncertain times