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Earning Attention, Consumer Trust, and the Future of Marketing Creative

Unfiltered

  • Sep 17, 2020
  • 3:00 pm ET
  • 45 min
  • Airs weekly
  • Episode #4
Episode #4 Overview

What are the biggest opportunities and concerns particularly along the themes of privacy and consumer trust? Nine out of ten marketers have adapted their creative strategies in response to COVID-19 -- where does this mean for the future of marketing creative? On this week's episode of Unfiltered, a SMW+ Original, Toby is joined by David Levin, Creative Director of That Lot, Nathalie Nahai, Best-selling author of "Webs of Influence,” and host of The Hive Podcast. and Marcus Foley, Co-Founder of Tommy. During the conversation the group delves into consumer privacy and trust in the digital age, the future of marketing creative, and much more. Tune in and learn: - How to address the role of attention and persuasion as a marketer - How we can maintain ethical use of technology to influence the decisions of today's consumers - How to best approach your creative strategies during uncertain times



Unfiltered Overview

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Marcus Foley

Guest

Marcus Foley

Co-Founder, Tommy

Nathalie Nahai

Guest

Nathalie Nahai

Author, International Speaker, The Web Psychologist

David Levin

Guest

David Levin

Creative Director, That Lot

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