Would you rather eat an entire stick of butter or send an embarrassing email to your entire company?
On this week's episode of Unfiltered, a SMW+ Original, we tackled hard-hitting questions like this and many more.
This week Toby is joined by Michael Ventura, Founder of Sub Rosa and author of Applied Empathy, Randa Stephan who is the Head of Brand at Weber Shandwick and Neil Davidson, the CEO at Hey Labs. During the conversation the group delves into the economics of empathy in marketing, disruptions in media and why marketers need to have more respect for consumers time and attention.
Tune in and learn:
- How to address the role of attention and persuasion as a marketer
- How to lead with empathy as a leader and keep it at the front of your strategies
- How to best navigate the current disruption in the media landscape