What does the term "innovation" mean to you and how does it creep into your own lexicon? How does it differ from creativity and does something innovative necessarily have to mean "new?"
During the second episode of Unfiltered our special guests Katie Perry, VP of Marketing, Public.com, Joe Federer, Author, The Hidden Psychology of Social Networks, and Dan Gardner, CEO, Code & Theory offered their answers to these hard hitting questions and also took a closer look at the evolving audio landscape and the art of storytelling.
Tune in for another dose of riffing and marketing candor and learn:
- How to find the human counterbalance in an age where our decisions are primarily led by automation, personalization and technological progress
- Why engraining creativity in the DNA of your company's culture is essential to create differentiators
- How short-form audio is democratizing content outside of copy itself