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Today is the Future, Tomorrow is the Past

Future State

  • Sep 16, 2020
  • 11:00 am ET
  • 10 min
  • Airs weekly
  • Episode # 4
Episode #4 Overview

“If you want to get a look at the future, take a look around. We are living in it.” In the fourth episode of the Future State, Mathew explains why consumers are currently living is a state much more akin to the year 2025 and beyond beginning with how we buy and connect.

 This is all driven by a new media environment that has created a new consumer and a new decision making process.

If Zoom were a nation how large would it be? Will we ever return to 66 percent of the workforce working from home? Tune in to hear the answers to these types of thought provoking question and learn:

- How brands are leveraging video conferencing to give consumers a new and innovative experience

- How consumers’ shopping and work routines will adjust once we approach a post-COVID era 

- How younger generations are paving a future for eSports and less gas-powered vehicles on the roads

Future State Overview

In this six-part series, Salesforces’ Marketing Futurist Mathew Sweezey will explore a wide range of topics including the Post-COVID consumer, the cookieless future, and why he believes all marketers will become AI reliant by 2025. A mix of data, story, and predictions will empower you to see around the next corner and future-proof your marketing plan.

Mathew Sweezey


Mathew Sweezey

Director of Market Strategy, Salesforce

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