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The Science of Sales Linguistics

The Marketer’s MBA

  • Jan 22, 2021
  • 12:00 pm ET
  • 60 min
  • Airs bi-weekly
  • Episode # 4
Episode #4 Overview

In Episode 4, Evan dives into a realm that is on the cutting-edge of modern MBA curriculum: Sales Linguistics. Through examining the core tenets of sales linguistics, we'll discover that it’s not your marketing ideas or data-driven hypotheses that your colleagues fall in love with, it’s you. And when employing methodologies such as the 4 Core Psychological Factors and Internal Dialogue, you'll better be able to generate passionate endorsement for your marketing ideas, and become the seemingly only person to address your colleagues', team's and organization's needs. During Office Hours, Evan is joined by one of the world's preeminent thought leaders on the topic, Steve W. Martin, for a fun and insightful conversation to qualify all of our learnings.

Tune in to:
- Learn the core tenets of Sales Linguistics, including the 4 Core Psychological Factors and Internal Dialogue
- Understand how to sell your ideas (large or small) more powerfully by tapping into your audience's deepest psychological needs
- Better position your spoken word to resonate with your audience's internal dialogue

The Marketer’s MBA Overview

There are a variety of ways to level up in business, but one of the most proven and exclusive is to earn an MBA from a prestigious business school. The Marketer's MBA with Evan Weiner, a USC Marshall MBA and Head of Social Marketing for GoDaddy's burgeoning Partners business, will grant you exclusive access to MBA curriculum that will ground your marketing ideas in advanced practicum and help launch you to the upper echelons of management. Each episode of the 6-part series is one part Lecture and one part ‘Office Hours’, a colorful guest segment with executives and business professors.

Evan Weiner


Evan Weiner

Global Head of Social Marketing, Pro & Acquisitions, GoDaddy

Steve Martin


Steve Martin

Revenue Growth Strategist, Technology Sales Author, Faculty, USC Marshall Business School

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