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The Purpose Of It All

Future State

  • Sep 30, 2020
  • 11:00 am ET
  • 20 min
  • Airs weekly
  • Episode # 6
Episode #6 Overview

Seventy-nine percent of today’s consumers report they want to purchase from companies that operate with a social purpose -- the same percentage of employees claim they want to work for a company operating with a social purpose. During the sixth and final episode of Future State, “The Purpose of it All,” Mathew digs deep into the meaning behind purpose-driven marketing and common obstacles marketers face in the space, including fear of polarizing their audience.

Future State Overview

In this six-part series, Salesforces’ Marketing Futurist Mathew Sweezey will explore a wide range of topics including the Post-COVID consumer, the cookieless future, and why he believes all marketers will become AI reliant by 2025. A mix of data, story, and predictions will empower you to see around the next corner and future-proof your marketing plan.

Mathew Sweezey


Mathew Sweezey

Director of Market Strategy, Salesforce

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