This week on B2B: Boring to Better, Adam welcomes Jess Williams, Senior Director of Global Brand and Strategy at Visa to explore how B2B brands can infuse storytelling into their marketing. In this episode, we’ll learn about Jess’ unique career path, how she’s bringing humanity to the financial services sector, and how marketers can transform creative for social into compelling, people-led stories. Tune in!
Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way.