Episode #1 Overview

As marketers we realize the goal of marketing is to break through the noise, but how much noise is there? During the first episode of the Future State, Mathew tackles this question and addresses the misconception that there really isn't more noise today, we rather face an entirely new media environment. We face a world of infinite connection, content, and speed but with this come new rules brands must follow. Tune in and learn: - Why not all noise is created equal - How buyer journeys have been radically changed by the emergence of visual search and the growing importance of delivering experiences - How AI personalizes content at scale to create a hyper-personal reality

Future State Overview

In this six-part series, Salesforces’ Marketing Futurist Mathew Sweezey will explore a wide range of topics including the Post-COVID consumer, the cookieless future, and why he believes all marketers will become AI reliant by 2025. A mix of data, story, and predictions will empower you to see around the next corner and future-proof your marketing plan.