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The Election Special

Media Genius

  • Oct 22, 2020
  • 3:00 pm ET
  • 55 min
  • Airs bi-weekly
  • Episode # 3
Episode #3 Overview

The U.S. Presidential Election? There’s a lot to talk about.

Polarization. Belief bubbles. Ballot boxes. Virtual campaigns. 3X the 2016 ad spend. Election day PTO. Brands and democracy. Information warfare.

In this episode, host Randa Stephan digs right in, taking a look at how five key Media Genius themes come to life and intersect through the lens of the U.S. election media environment.

The session also features can’t-miss expert interviews detailing the risks and opportunities marketers face during this dynamic political season.

First up, Randa talks election information disorder with Dr. Claire Wardle, Co-Founder and U.S. Director of First Draft, a non-profit dedicated to tackling misinformation globally. Beyond getting smart about this incredibly important topic, you’ll learn practical tips for identifying common disinformation types, and simple steps to verify or debunk info you encounter.

Next, it’s a candid connect with Cara Tocci, VP of Corporate Communications at Foot Locker and Patrick Walsh, VP and General Manager at Footaction, to talk Foot Locker Inc.’s national multi-brand partnership with Rock the Vote. The company transformed 2,000+ retail locations into voter registration hubs, enabling youth to make their voices heard this election season. Hear how Foot Locker concepted, designed, refined and deployed this purpose-driven activation – and what they learned in the process.

And to wrap this election-oriented extravaganza, Randa closes with Media Genius to-go, recommendations for a sharp read, listen and watch to up your election-related Media IQ.

The Election Special features a jam-packed episode full of content & special guests. Here are the key sections to help you navigate on-demand:
- Macro Moment/The Election Media Landscape: 0:00
- Deep Take Interview #1, with Dr. Claire Wardle from First Draft, on Election Information Disorder: 12:07
- Deep Take Interview #2, with Cara Tocci & Patrick Walsh from Foot Locker, on Brands & Democracy: 50:40
- Media Genius To Go: 1:27



Media Genius Overview

Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, Head of Brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural signals, adapt to survive media disruption and navigate what’s next.

Randa Stephan

Host

Randa Stephan

Head of Brand, Weber Shandwick



Claire Wardle

Guest

Claire Wardle

Co-Founder & U.S. Director, First Draft

Cara Tocci

Guest

Cara Tocci

VP, Corporate Communications, Foot Locker

Patrick Walsh

Guest

Patrick Walsh

VP, General Manager, Footaction

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