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The Effectiveness of Cause Marketing

Talking Memes

  • Nov 11, 2020
  • 1:30 pm ET
  • 40 min
  • Airs bi-weekly
  • Episode # 3
Episode #3 Overview

On this week's episode Oliver Yonchev, Social Chain US Managing Director and Cathal Berragan, Creative Director provides in depth analysis and practical tips covering:
- Ocean Spray's Viral TikTok
- How brands can leverage social or political cause marketing
- Forward thinking ways politicians can reach young people



Talking Memes Overview

Social is always evolving, which often forces marketers to change strategies quicker than they’re used to on other channels. But with drastic updates taking place constantly, how can brands operate at the forefront of what's possible on social media and online? Each week join Social Chain’s Oliver Yonchev (Managing Director) and Cathal Berregan (Creative Director) for Talking Memes, which takes a deeper look at the changes and features you need to know about while offering social-first recommendations to adopt instantly. From emerging trends to algorithmic learnings, Oliver and Cathal will also be sharing crucial advice to help you navigate the ever-changing landscape and react instinctively. Expect case studies, actionable insights and a look at some of Oliver and Cathal’s favourite campaigns, with analysis into what makes specific activations successful.

Oliver Yonchev

Host

Oliver Yonchev

Managing Director, Social Chain



Cathal Berragan

Guest

Cathal Berragan

Creative Director, Social Chain

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