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The COVID Effect

Future State

  • Aug 26, 2020
  • 11:00 am ET
  • 20 min
  • Airs weekly
  • Episode # 2
Episode #2 Overview

This week, Mathew tackles the COVID effect and explains the obvious and non-obvious impacts to industry verticals including e-commerce and telehealth. Why is video the new voice? Why will work from home become the new method of tourism?

Tune in and learn:
- How COVID has changed the face of retail -- specifically the growth of e-commerce and why delivery will be integral to our new normal
- How the pandemic is driving a commitment to small businesses and reasons for purchasing from them (e.g. shopping local becomes purpose-driven)
- How these uncertain times have fueled a renewed sense of health and well-being and what this means for tourism and telehealth in a post-pandemic world

Future State Overview

In this six-part series, Salesforces’ Marketing Futurist Mathew Sweezey will explore a wide range of topics including the Post-COVID consumer, the cookieless future, and why he believes all marketers will become AI reliant by 2025. A mix of data, story, and predictions will empower you to see around the next corner and future-proof your marketing plan.

Mathew Sweezey


Mathew Sweezey

Director of Market Strategy, Salesforce

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