On this week's episode of Today I Learned, Katie sits down with Tiana Madera, social media strategist and host of Torch Podcast, for a crash-course in the basics of podcasting. Tune in to learn about how to podcast with purpose so you can stand out in a crowded landscape while achieving your goals. Tiana will share her pro-tips for programming, production, and promotion, and talk about what she's learned along the way.
Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Public.com. Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.