Subscription Required

A Subscription is required to watch this episode. Your account currently has no active subscription.

Choose one here add to Calendar

Already a subscriber? Sign in above



The Art and Science of Having Ideas in Marketing

You’re Probably Wrong

  • Mar 26, 2021
  • 12:00 pm ET
  • 40 min
  • Airs bi-weekly
  • Episode # 8
Episode #8 Overview

In this episode Neil, Aoife, and this week's special guest David Gluckman, Author of ‘That Sh*t Will Never Sell’, are focusing on the art and science of having ideas in marketing and questioning some of the assumptions we hold about the right and the wrong way to do this, particularly in creating and developing new product ideas.



You’re Probably Wrong Overview

We live our lives assuming understanding of people and our world. The same is true for marketing. But most of these assumptions are probably wrong, and marketing science and expertise explains why. This series challenges our existing knowledge and considers the implications and opportunities of realising that it’s probably wrong.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Aoife McGuinness

Guest

Aoife McGuinness

Neuroscience Consultant, HeyLab

David Gluckman

Guest

David Gluckman

Author, That Sh*t Will Never Sell

All Episodes