In this episode Neil, Aoife, and this week's special guest David Gluckman, Author of ‘That Sh*t Will Never Sell’, are focusing on the art and science of having ideas in marketing and questioning some of the assumptions we hold about the right and the wrong way to do this, particularly in creating and developing new product ideas.
We live our lives assuming understanding of people and our world. The same is true for marketing. But most of these assumptions are probably wrong, and marketing science and expertise explains why. This series challenges our existing knowledge and considers the implications and opportunities of realising that it’s probably wrong.