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The 2020 Challenge

The Comments Section

  • Aug 20, 2020
  • 1:30 pm ET
  • 30 min
  • Airs weekly
  • Episode #2
Episode #2 Overview

In this episode, Kenny, Asad, and Amanda break down the viral '2020 Challenge.' Their favorite aspect? How relatable it is. Despite being driven by public figures and celebrities like Mark Ruffalo, anyone can hop on this bandwagon, capture the emotions and moods we're all experiencing around COVID-19, but do so in a very simple and artistic way that spurs meaningful and level-setting conversation.



The Comments Section Overview

The scariest place on the internet…dive in. Join us every week for a moment of troll. It’s not your moment of zen, although it may have a zen-like quality. Grey Group's Kenny Gold, Asad Shaykh, and Amanda Davis, formerly of Vice, join together to bring their unique, unfiltered commentary of what’s trending on the internet each and every week. Each week, one of the panelists will introduce a trend, piece of content or moment to trigger the conversation. Then the panelists will jump into comments section, reading some of their favorite responses and also adding their own commentary and flavor. By joining the comments section, they give marketers and social media enthusiasts alike the chance to see what’s really going on outside of the advertising bubble, in the hopes that marketers craft content that will actually work.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Amanda  Davis

Guest

Amanda Davis

Associate Director of Gaming, Grey Group

Asad Shaykh

Guest

Asad Shaykh

Digital Strategy Director, Grey London

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