Subscription Required

A Subscription is required to watch this episode. Your account currently has no active subscription.

Choose one here add to Calendar

Already a subscriber? Sign in above

Talking to Humans

B2B: Boring to Better

  • Mar 5, 2021
  • 12:00 pm ET
  • 45 min
  • Airs bi-weekly
  • Episode # 1
Episode #1 Overview

This week on B2B: Boring to Better, Adam welcomes Matt Lockmon, Senior Social Media Manager at Microsoft to discuss a major roadblock in marketing today: why B2B is boring. In this talk, we’ll learn about the state of B2B social marketing, how brands can improve their efforts on social media, and ultimately, what it’ll take to go from business-to-business marketing to human-to-human marketing.

B2B: Boring to Better Overview

Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way.

Adam Ilenich


Adam Ilenich

Global Community Manager, Twitter

Matt Lockmon


Matt Lockmon

Senior Social Media Manager, Microsoft

All Episodes