On this episode of Beats, Bytes, and Brands, Jesse K chats with Andrew Keller, an artist manager and consultant who built out AriZona Iced Tea’s pandemic music program called AriZona House Par-tea. The program supported indie artists and opened up a line of communication between the indie artist world and the beverage company. He knows he knows the music scene inside and out working with majors, indies and now having his own company.
Before Andrew shares his knowledge on the music scene and launching his own company, Jesse is joined by Bonin Bough to learn about his career path of working with emerging and indie artists and how the platform is approaching the indie music scene and the holy grail of helping to break new talent into mainstream culture.
Hosted by Jesse Kirshbaum, Beats, Bytes and Brands, presented by Triller, is a show about the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed and shared and how brands will need a music strategy to ensure they keep pace with culture.