This week's "spark" igniting the conversation? The #ProudBoys Twitter takeover with LGBTQ love driven by actor George Takei. In their eighth episode, Kenny, Amanda and Asad will emphasize that there are multiple ways to support a community and create a behavior change whether you're a brand or marketer -- it boils down to innovating how you communicate. As a best practice: create a CTA in the language of your audience.
The scariest place on the internet…dive in. Join us every week for a moment of troll. It’s not your moment of zen, although it may have a zen-like quality. Grey Group's Kenny Gold, Asad Shaykh, and Amanda Davis, formerly of Vice, join together to bring their unique, unfiltered commentary of what’s trending on the internet each and every week. Each week, one of the panelists will introduce a trend, piece of content or moment to trigger the conversation. Then the panelists will jump into comments section, reading some of their favorite responses and also adding their own commentary and flavor. By joining the comments section, they give marketers and social media enthusiasts alike the chance to see what’s really going on outside of the advertising bubble, in the hopes that marketers craft content that will actually work.