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Performative vs. Real Action

Branding in the Age of Black Lives Matter

  • Nov 17, 2020
  • 3:00 pm ET
  • 40 min
  • Airs weekly
  • Episode # 9
Episode #9 Overview

Today’s consumers know when brands are committed to real change versus when they are pandering for their dollars. Marketing veterans Erika Lewis and Yvonne E. McNair share tools, techniques, and strategies to help brands develop an authentic voices that speaks to diverse communities of color.



Branding in the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Selena Hill

Host

Selena Hill

Digital Editor, Black Enterprise



Erika Lewis

Guest

Erika Lewis

Co-Founder, E.Z.Mo Breezy

Yvonne McNair

Guest

Yvonne McNair

Chief Experience Officer & Founder, Captivate Marketing Group, LLC

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