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Modest Fashion!

C3: Culture, Consumption, Communities

  • Mar 19, 2021
  • 12:00 pm ET
  • 45 min
  • Airs one-time
  • Episode # 11
Episode #11 Overview

In the eleventh episode of C3: Culture, Consumption, and Communities, Marcus and Olivia are joined by content creator, Zahraa Berro, to uncover the exciting and chic world of hijab modest fashion! Throughout the episode, they will explore the modalities of modest fashion through self-expression and content creation, the intricacies of modest culture and virtues in relation to the West, and what it means to be a role model and empower others through social media and digital curation.

Tune-in to discover how the modest fashion community bridges the gap between religious virtues and current fashion trends, and how these aspects lead to represent one's identity as a modern Muslim woman.



C3: Culture, Consumption, Communities Overview

C3 is a web-series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption—sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a member of the community. Together, we will dive into the cultural characteristics that govern the collective and informs their shared consumption activity.

Marcus Collins

Host

Marcus Collins

Marketing Professor, Ross School of Business, University of Michigan



Olivia Roth

Guest

Olivia Roth

Supervisor of Integrated Strategy, Campbell Ewald

Zahraa Berro

Guest

Zahraa Berro

Content Creator,

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