It’s been a year of life-changing, world-shifting and often tumultuous events and as it comes to a close, it’s clear that 2020 is leaving behind a fractured social, political and economic climate in its wake. What was once a trend, “purpose” is now a necessity for brands seeking to navigate this uncharted territory. With this comes great opportunity alongside huge risk and in this episode, Will Cady is joined by TBWA\Chiat\Day’s Chief Purpose Officer, Denise Roberson for a conversation around why purpose is the key to successful marketing in The New Normal, the pitfalls brands must be aware of how and to get it right.
Will Cady is Head of Creative Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Drawing on his experience connecting brands with the right audience, in the right way, Will’s interview series for SMW+ urges marketers to Remember The Human through an exploration of the role empathy plays in creative strategy. During a time when niche communities have become the most influential, even sophisticated data models are struggling to predict what dictates and defines culture. This series will explore the human elements of community that turn passions into purpose and moments into movements.