Episode #10 Overview

In this 10th episode of You're Probably Wrong, Neil and Aoife are joined by William Ritchie, Founder and Partner of WY Partners. They discuss the world of mergers and acquisitions (M&A). M&A has many of the elements that are at the heart of advertising and marketing, such as human motivations and decision making, and the worlds of finance of creativity. So how much is it mergers and acquisitions and how much is it madmen vs accountants? And how much does the reality of M&A tell us about other realities in the industry today?

You’re Probably Wrong Overview

We live our lives assuming understanding of people and our world. The same is true for marketing. But most of these assumptions are probably wrong, and marketing science and expertise explains why. This series challenges our existing knowledge and considers the implications and opportunities of realising that it’s probably wrong.