Episode #7 Overview

In this episode Neil, Aoife, and this week's special guest Andy Nairn, Founding Partner, at Lucky Generals are focusing on luck and the role that it plays in building brands and how we can improve our fortunes by understanding it better. Join them as they discuss a topic rarely meaningfully discussed and see what luck could mean for everyone in advertising and marketing.

Tune in and learn:
- How we should think differently about luck in advertising and marketing.
- How we can use our understanding of luck to think and behave differently
- How we can alter our ways of working to be luckier more often

You’re Probably Wrong Overview

We live our lives assuming understanding of people and our world. The same is true for marketing. But most of these assumptions are probably wrong, and marketing science and expertise explains why. This series challenges our existing knowledge and considers the implications and opportunities of realising that it’s probably wrong.