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Intelligent Failure

The Marketer’s MBA

  • Feb 19, 2021
  • 12:00 pm ET
  • 50 min
  • Airs bi-weekly
  • Episode # 6
Episode #6 Overview

The notion of failure in business and marketing is still one that carries negative associations and stigma. But, in reality, the best brands and organizations are failing - failing systematically and frequently. With more advanced context and analysis of failure, we can shift the mindset from 'who failed' to 'what happened' and create psychologically safe environments to fail, and realize the merits of doing so. And then when 'intelligent failure' is systemized in your team or organization through experimentation based in the scientific method, the health and agility of your marketing operation takes on all-new scale.

In the sixth episode of The Marketer’s MBA, Evan introduces viewers to advanced, published frameworks from MBA thought leaders to destigmatize failure and garner fresh new context of the phenomenon. Plus, viewers will walk away with a tactical framework to implement formal experimentation in their marketing program.

Tune in and learn about:
- The "Failure Spectrum:" a more precise, business-driven look at failure
- Detecting failure through psychological safety and failure constructs
- Intelligent failure and experimentation framework



The Marketer’s MBA Overview

There are a variety of ways to level up in business, but one of the most proven and exclusive is to earn an MBA from a prestigious business school. The Marketer's MBA with Evan Weiner, a USC Marshall MBA and Head of Social Marketing for GoDaddy's burgeoning Partners business, will grant you exclusive access to MBA curriculum that will ground your marketing ideas in advanced practicum and help launch you to the upper echelons of management. Each episode of the 6-part series is one part Lecture and one part ‘Office Hours’, a colorful guest segment with executives and business professors.

Evan Weiner

Host

Evan Weiner

Global Head of Social Marketing, Pro & Acquisitions, GoDaddy



Kt McBratney

Guest

Kt McBratney

Co-Founder & Chief Brand Officer, OwnTrail

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